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The Doctor Is In

Farm Photography

Key takeaways

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

brand eats bland but here it is again

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

Key takeaways

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

what we did

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

The Doctor Is In

Farm Photography

Key takeaways

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

brand eats bland but here it is again

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

Key takeaways

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

what we did

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

The Doctor Is In

Farm Photography

Key takeaways

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

brand eats bland but here it is again

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

Key takeaways

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

what we did

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

The Doctor Is In

Farm Photography

Key takeaways

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

brand eats bland but here it is again

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

Key takeaways

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

what we did

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy

Reorganized a collection of brands into a single hierarchy