Resume

SEO Analyst / Python Developer

Veteran's United

May 2022

Columbia, MO

At Veteran’s United, I leveraged my entrepreneurial expertise and MBA background to identify a significant opportunity in automating content generation. Recognizing the scale of their content needs, I developed Python scripts utilizing LLM technology to produce SEO-optimized articles. Previously, the company spent $800 and waited two months for a single article; my solution generated eight articles in under a minute for less than a dollar each. A blind survey showed 80% of the marketing team preferred my generated content over traditionally written pieces, highlighting the effectiveness of my prompt engineering and training skills.

Developed automated content generation software in Python utilizing GPT3 and image-to-text libraries

Developed automated content generation software in Python utilizing GPT3 and image-to-text libraries

Developed automated content generation software in Python utilizing GPT3 and image-to-text libraries

Researched and discovered opportunities for new content using internal and external keyword gap analysis

Researched and discovered opportunities for new content using internal and external keyword gap analysis

Researched and discovered opportunities for new content using internal and external keyword gap analysis

#python #automation #ai #seo #mba

pATCHES

May 2016

Global

Founder / Developer

While pursuing my MBA and running a recording studio, I founded pATCHES, a project that significantly impacted the music production community. I created and sold samples, developed software to enhance producers' workflows, and designed engaging web experiences. One of my articles ranks at the top of Google searches, amassing over 1 million views. The software I developed solves problems for producers, speeding up workflows and opening new creative avenues for artists.

Designed and engineered software featured on the Cycling '74 blog and Ableton social accounts

Designed and engineered software featured on the Cycling '74 blog and Ableton social accounts

Designed and engineered software featured on the Cycling '74 blog and Ableton social accounts

Genereated over $200,000 in sales through organic traffic

Genereated over $200,000 in sales through organic traffic

Genereated over $200,000 in sales through organic traffic

Authored and maintained communicative, detailed guides on advanced music production topics

Authored and maintained communicative, detailed guides on advanced music production topics

Authored and maintained communicative, detailed guides on advanced music production topics

#python #automation #ai #seo #mba

Head of Product

Marpipe

Mar 2019

New York City, NY

Joining Marpipe in its early stages, I took on both agency work and product design. I designed web pages and conducted photo shoots for clients while simultaneously developing the UI/UX for Marpipe’s adtech product, primarily using VUE.js. My work focused on creating a client portal for real-time analytics and campaign results, enhancing the user experience and providing valuable insights through multi-variate testing.

Developed Ul/UX for self-serve adtech software to build, deploy, and analyze multi-variate creative tests

Developed Ul/UX for self-serve adtech software to build, deploy, and analyze multi-variate creative tests

Developed Ul/UX for self-serve adtech software to build, deploy, and analyze multi-variate creative tests

Developed progressive web applications for generating client-facing reports and analytics visualizations

Developed progressive web applications for generating client-facing reports and analytics visualizations

Developed progressive web applications for generating client-facing reports and analytics visualizations

Managed web development and email marketing projects for agency clients

Managed web development and email marketing projects for agency clients

Managed web development and email marketing projects for agency clients

#UI #UX #adtech #startup #MBA #javascript

Ableton AG

Jan 2018

Berlin, Germany

UX Design / Copywriter

Working as a freelance designer at Ableton was a dream role, allowing me to contribute to the creation of educational resources that received highly positive feedback. This experience taught me the importance of minimalism and directness, core values at Ableton, which refined my approach to design and communication. Collaborating with the Communications team, I developed internal product learning resources and created a unified onboarding experience, significantly enhancing user satisfaction.

Collaborated with the Communications team to develop internal product learning resources

Collaborated with the Communications team to develop internal product learning resources

Collaborated with the Communications team to develop internal product learning resources

Created and user-tested a unified onboarding experience for Ableton's products

Created and user-tested a unified onboarding experience for Ableton's products

Created and user-tested a unified onboarding experience for Ableton's products

Authored a series of articles on best practices for the Ableton blog

Authored a series of articles on best practices for the Ableton blog

Authored a series of articles on best practices for the Ableton blog

#copywriting #UX #musictech

Education

Master's of Business Administration

Trulaske College of Business

May 2017

Columbia, MO

Earned Google Analytics and Google AdWords Certifications

Earned Google Analytics and Google AdWords Certifications

Earned Google Analytics and Google AdWords Certifications

Studied International Business abroad in New Zealand

Studied International Business abroad in New Zealand

Studied International Business abroad in New Zealand

Bachelor of Science, BA

University of Missouri, Columbia

May 2015

Columbia, MO

Graduated cum laude

Graduated cum laude

Graduated cum laude

This Work

A Genre

09.24.24

This Work

A Genre

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This Work

A Genre

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This Work

A Genre

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This Work

A Genre

09.24.24

Design

Development

Photography

Resume

I'm a freelance designer and developer living and working in Los Angeles, CA.


I'm an obsessive optimizer and dedicated problem solver who thrives on wearing many hats to bring visions to life. Not all designers carry an MBA, development skills, and a diverse range of startup experience from adtech to music technology. My unique background brings a comprehensive perspective to the strategic and impactful projects I work on.

PST

12:36 PM

DANIEL HILSE

DAN HILSE